Privacy Policy

Aluma Home Ltd – Privacy Policy

Last Updated: July 2025

Welcome to Aluma Home’s Privacy Policy. This policy explains how your personal information is collected, used, and shared when you visit or make a purchase from www.alumahome.co.uk (the “Site”).

1. Personal Information Collection

When you visit the Site, we automatically collect certain information about your device, including details about your browser, IP address, time zone, and some cookies installed on your device. As you browse, we collect information about the web pages or products you view, referring websites or search terms, and how you interact with the Site. We refer to this as “Device Information.”

We collect Device Information using:

  • Cookies – Data files placed on your device. Learn more or disable them at allaboutcookies.org.

  • Log files – Track actions on the Site and collect IP address, browser type, internet service provider, and timestamps.

  • Web beacons, tags, and pixels – Electronic files used to understand browsing behavior.

When you make or attempt to make a purchase, we also collect:

  • Your name

  • Billing and shipping addresses

  • Payment information (including credit card details)

  • Email address

  • Phone number

This is referred to as “Order Information.” In this policy, “Personal Information” includes both Device Information and Order Information.

2. How We Use Your Personal Information

We use Order Information to:

  • Fulfill any orders placed (process payment, arrange shipping, provide confirmations)

  • Communicate with you about your order

  • Screen orders for potential fraud or risk

  • Send updates or marketing emails, only if you’ve opted in

We use Device Information to:

  • Improve and optimize our Site (e.g., analytics to see how visitors browse and interact)

  • Monitor for fraudulent or suspicious activity

3. Sharing Personal Information

We share your Personal Information with trusted third parties to help us use it as described above. Examples include:

  • Shopify, which powers our store: Shopify Privacy Policy

  • Google Analytics, which helps us understand customer behavior: Google Privacy Policy

  • Meta (Facebook/Instagram) for remarketing purposes

  • Microsoft Clarity to analyze user interaction and improve usability

We do not sell your personal data. We never share your SMS opt-in data with third parties for unrelated marketing. Your opt-in may be shared with messaging service providers only to help deliver messages you signed up for.

We may also share your Personal Information to comply with legal obligations, enforce our terms, or protect our rights.

4. Behavioural Advertising

We use your information to show you relevant advertising via platforms such as Google and Meta (Facebook/Instagram). You can learn more about how targeted advertising works at www.networkadvertising.org.

You can opt-out of targeted ads here:

5. Do Not Track

We do not alter our data collection practices when we see a Do Not Track signal from your browser.

6. Your Rights (UK & EU Residents)

If you are a UK or EU resident, under GDPR you have the right to:

  • Access the personal information we hold about you

  • Request corrections, updates, or deletion

  • Withdraw consent from marketing communications at any time

To exercise these rights, contact us using the details below.

Please note your data may be transferred outside of the UK or EU to Shopify’s servers or other secure third-party platforms.

7. Data Retention

We retain Order Information unless and until you ask us to delete it. Device data is stored only as long as necessary for analytics or security purposes.

8. Policy Updates

This privacy policy may be updated from time to time for legal, operational, or regulatory reasons. We recommend checking it periodically.

9. Contact Us

For more information or questions about our privacy practices, or if you would like to make a complaint.

please contact us:support@alumahome.co.uk